About Us

We are a brand that focuses on the simplicity of what the vegan lifestyle has to offer and believe it can enhance all aspects of life. We plan to globalize veganism through cookbooks, food, merchandise, testimonials, meal plans, and more!

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Our Vision

This brand was created in hopes of bridging the gap between vegans and non-vegans. We want to present a new rhetoric that plant-based foods are not just healthy but delicious as well. Our goal is to let people know that going vegan is not so hard but, "easier than you think".


"Since transitioning from eating a standard American diet over a year and a half ago, to adopting a Vegan lifestyle, I have expanded my knowledge within my area of interest. My initial interest stemmed from my attraction toward what I thought to be health and wellness. I began eating a diet high in animal products and low in carbohydrates along with vigorous exercise. Eating this way led me to severe allergies. I began to seek help from a local Dermatologist who prescribed me prescription drugs and topical steroids, which only made my condition worse. Often times, I suffered with outbreaks and found it difficult to feel comfortable in many situations. This is what fueled me to begin my research. I knew that there had to be a better way to cope with my allergies, and I would not rest until I found some form of effective treatment. I first went to multiple social media platforms in search of people that battled with the same allergies. From there, I decided to stop taking the medicine and my allergies began to get better over time. However, I was not completely happy with the lifestyle I lived at the time. I still had occasional allergic reactions, lacked energy, and the food I ate made me feel sick and heavy. Once again, I knew there had to be a better way of living. So, I slowly cut out different foods starting with pork, then beef, until I found myself eating only plant based foods. I officially became a vegan in the summer of 2015. I remember gaining a sense of fulfillment because I had finally found a lifestyle that physically made me feel great and one that corresponded with my morals. Now, I feel it is my job to educate people about veganism and what it can do for their health, animals, and the planet."  - Tyler H.

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